Goals, Strategies and Tactics

Our June theme is Strategy. It occurred to me that strategy alone is not what we need. You have to see how strategy ties into the bigger picture of reaching your goals.

Sometimes strategies get lumped in with the tactics needed to reach the goal. Setting clear goals, defining effective strategies, and implementing actionable tactics are essential steps for small business owners aiming for growth.

Let’s explore how to structure these components using the example of a business goal to acquire five new clients.

Goal: Acquire 5 New Clients

To achieve this goal, we will employ several strategies, each with specific tactics to ensure success. Here is a simplified model so you can see how they all fit together.

Strategies and Tactics

Strategy: Networking

Tactic: Attend local business events: Meet potential clients and exchange contacts.
Tactic: Join industry associations: Access exclusive events and networks.

Strategy: Webinar

Tactic: Host a free webinar: Address a common problem or interest of your target audience.
Tactic: Collaborate with industry experts: Expand reach and credibility.

Strategy: Social Media

Tactic: Create engaging content: Showcase your expertise with posts, videos, and testimonials.
Tactic: Use targeted ads: Reach your ideal client demographic.

Strategy: Email Campaigns

Tactic: Build a segmented email list: Tailor messages to different segments.
Tactic: Offer free consultations or discounts: Encourage potential clients to engage.

This concise approach aligns specific tactics under each strategy, helping small business owners systematically achieve their goal of acquiring new clients.

Need help building clarity around your goals, strategies, and tactics?

A business coach like me can provide the guidance and support you need to succeed. Book a 30-minute FOCUS call with me today: Book Now